i. To evolve supplementary credit strategies for meeting the credit needs of the poor by combining the flexibility, sensitivity and responsiveness of the informal credit system with our strength of technical and administrative capabilities and financial resources.

ii. To build mutual trust and confidence between our bank / branches and the segment of the clientele who are poor and had no recourse to bank financing.

iii.  To encourage banking activity, both on the thrift as well as credit sides, in a segment of the population that we have not so far covered / usually find difficult to cover.